53
2026 glasses
Worth a lookShows a sweet-spot price point ($21.07 avg), but soft demand (-2.2% this quarter) keeps it on the watch list.
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good1,013.62avg incumbent reviews — the moat a new listing must climb
Market size
Good$323K$323K/yr · 509K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.55–$361.50cheapest to priciest tracked listing — scored on the share inside $15–$100