37
2024 backdrop
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good758.38avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Price range
Okay$4.57–$20.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 83K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale