59
2 person table
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great364.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$438K$438K/yr · 1.0M searches
Avg price
Okay$218.45avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad$59.46–$840.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale