57
2 person desk
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Review moat
Great309.9avg incumbent reviews — the moat a new listing must climb
Market size
Good$832K$832K/yr · 1.3M searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$173.14avg listing price — sweet spot $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$86.00–$468.45cheapest to priciest tracked listing — scored on the share inside $15–$100