63
2 gallon glass jar with lid
Launch itA $895K/yr market growing +3.6% this quarter with returns at 2.4% — clears our launch bar.
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Price range
Great$13.39–$62.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Market size
Great$895K$895K/yr · 572K searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,380.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand