48
1st birthday candle
Skip itPrices mostly outside the sweet spot ($4.96–$8.37) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,111.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$188K$188K/yr · 461K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.15avg listing price — sweet spot $15–$100
Price range
Bad$4.96–$8.37cheapest to priciest tracked listing — scored on the share inside $15–$100