35
1994
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.06–$37.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good928.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 21K searches
Signals Low Review Barrier