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1984 birthday decorations
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good899.78avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$11.87avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$6.98–$19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 5K searches
Signals Low Review Barrier