52
18x24 mirror
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($95K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$46.25avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.87–$114.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good875.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$95K$95K/yr · 70K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand