64
18x24 frame
Launch itA $5.3M/yr market growing +12.9% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$5.3M$5.3M/yr · 2.4M searches
Avg price
Incredible$26.68avg listing price — sweet spot $15–$100
Price range
Great$9.32–$52.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad15,518.03avg incumbent reviews — the moat a new listing must climb