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18x18 pillow inserts
Launch itA $11.0M/yr market growing +8.4% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$11.0M$11.0M/yr · 5.2M searches
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Price range
Good$7.90–$24.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad26,381.16avg incumbent reviews — the moat a new listing must climb