69
18000 btu mini split
Launch itA $2.5M/yr market growing +133.1% this quarter with returns at 0.8% — clears our launch bar.
Growth
Incredible+133.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 332K searches
Review moat
Great166.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$685.64avg listing price — sweet spot $15–$100
Price range
Bad$449.56–$1540.67cheapest to priciest tracked listing — scored on the share inside $15–$100