51
18 inch mirror
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($70K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$41.56avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Review moat
Good914.19avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.87–$179.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 46K searches
Signals No Dominant Brand