48
18 balloon numbers
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,666.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 236K searches
Price range
Okay$5.08–$18.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.13avg listing price — sweet spot $15–$100
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand