36
17 balloon numbers
Skip itPrices mostly outside the sweet spot ($4.33–$15.79) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,139.13avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.42avg listing price — sweet spot $15–$100
Market size
Bad$45K$45K/yr · 86K searches
Price range
Bad$4.33–$15.79cheapest to priciest tracked listing — scored on the share inside $15–$100