54
16x20 mirror
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$33.36avg listing price — sweet spot $15–$100
Price range
Great$9.29–$99.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,005.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 53K searches