16 oz glass jars with lids
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$22.88avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$7.46–$125.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,102.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 111K searches