49
16 inch step stool
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.04avg listing price — sweet spot $15–$100
Price range
Great$11.56–$62.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,107.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 46K searches