48
16 balloon numbers
Skip itPrices mostly outside the sweet spot ($4.98–$16.26) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,218.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$122K$122K/yr · 245K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.04avg listing price — sweet spot $15–$100
Price range
Bad$4.98–$16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand