Skip to content
37

15 inch cast iron skillet

Skip it

A deep review moat (27,306 avg reviews) — this niche doesn't clear our bar today.

Market size 18Growth 17Conversion 42Competition 41Returns 47Price range 95Avg price 95Brand share 28Review moat 12Quality gap 42

Avg price

Incredible$43.59

avg listing price — sweet spot $15–$100

Price range

Incredible$21.03–$89.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$74K

$74K/yr · 50K searches

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Review moat

Bad27,305.64

avg incumbent reviews — the moat a new listing must climb

Search terms