50
15 balloons number
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($75K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,271.08avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.95–$22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.02avg listing price — sweet spot $15–$100
Market size
Bad$75K$75K/yr · 130K searches
Signals No Dominant Brand