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14x20 pillow insert
Skip itA deep review moat (27,673 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Price range
Good$8.22–$24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 70K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad27,673.13avg incumbent reviews — the moat a new listing must climb