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13x19 frame
Launch itA $1.1M/yr market growing +10.2% this quarter with returns at 2.0% — clears our launch bar.
Avg price
Incredible$24.25avg listing price — sweet spot $15–$100
Price range
Incredible$14.90–$53.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 495K searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,668.36avg incumbent reviews — the moat a new listing must climb