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13x13 frame
Skip itA deep review moat (6,910 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Price range
Great$6.93–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 85K searches
Review moat
Bad6,909.76avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier