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12x18 frame
Launch itA $2.9M/yr market growing +7.2% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 1.8M searches
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$8.64–$34.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Bad12,914.88avg incumbent reviews — the moat a new listing must climb