47
12x14 frame
Skip itA small market ($84K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Price range
Good$7.38–$33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,254.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 83K searches
Signals No Dominant Brand