54
12 oz jars with lids
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$9.49–$33.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,281.32avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 64K searches