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Skip itA deep review moat (10,280 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.12avg listing price — sweet spot $15–$100
Price range
Good$6.71–$37.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$236K$236K/yr · 129K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad10,279.72avg incumbent reviews — the moat a new listing must climb