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Worth a lookShows searches that convert (9.1% search→purchase), but a deep review moat (4,186 avg reviews) keeps it on the watch list.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$5.91–$34.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$592K$592K/yr · 459K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,185.55avg incumbent reviews — the moat a new listing must climb