48
10 balloon number
Skip itPrices mostly outside the sweet spot ($4.83–$15.80) — this niche doesn't clear our bar today.
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay1,904.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 229K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Bad$7.13avg listing price — sweet spot $15–$100
Price range
Bad$4.83–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100