51
1 candle
Worth a lookShows low returns (1.6%), but prices mostly outside the sweet spot ($4.96–$8.37) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,136.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$313K$313K/yr · 785K searches
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.02avg listing price — sweet spot $15–$100
Price range
Bad$4.96–$8.37cheapest to priciest tracked listing — scored on the share inside $15–$100