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Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$11.39–$44.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good$802K$802K/yr · 589K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,761.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand