45
zoom teeth whitening
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$35.94avg listing price — sweet spot $15–$100
Price range
Incredible$22.10–$56.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$126K$126K/yr · 41K searches
Review moat
Bad6,522.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf