58
zma
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.03avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 553K searches
Price range
Great$9.96–$37.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,072.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand