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zinc oxide powder
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Avg price
Good$13.27avg listing price — sweet spot $15–$100
Market size
Okay$204K$204K/yr · 201K searches
Price range
Okay$4.96–$21.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,458.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf