50
zep all purpose cleaner
Worth a lookShows searches that convert (19.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+73.0%90-day search growth — must beat 0% to launch
Market size
Good$308K$308K/yr · 154K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.86–$24.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Review moat
Bad19,843.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand