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yoni soap
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.91–$28.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$384K$384K/yr · 468K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,554.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand