51
yellow ribbon
Worth a lookShows searches that convert (9.5% search→purchase), but prices mostly outside the sweet spot ($3.33–$11.49) keeps it on the watch list.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,768.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$202K$202K/yr · 284K searches
Avg price
Bad$7.53avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.33–$11.49cheapest to priciest tracked listing — scored on the share inside $15–$100