39
yellow ribbon 1 1/2 inch
Skip itPrices mostly outside the sweet spot ($3.33–$11.31) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,930avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Avg price
Bad$8.05avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 21K searches
Price range
Bad$3.33–$11.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand