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yellow napkins
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.27–$36.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.9%90-day search growth — must beat 0% to launch
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay1,818.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay$162K$162K/yr · 197K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand