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yellow cups
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+86.7%90-day search growth — must beat 0% to launch
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.01–$28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,390.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 81K searches