44
yankee candle 3 wick
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Good$7.94–$25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,835.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$17K$17K/yr · 41K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch