43
y brush
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Great$58.98avg listing price — sweet spot $15–$100
Review moat
Good909.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$20.98–$276.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 49K searches
Growth
Bad-46.2%90-day search growth — must beat 0% to launch