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xeroform
Launch itA $1.3M/yr market growing +18.9% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 545K searches
Avg price
Great$18.00avg listing price — sweet spot $15–$100
Price range
Good$5.65–$27.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,254.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality