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xeroform petrolatum dressing 5x9
Worth a lookShows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$27.41avg listing price — sweet spot $15–$100
Price range
Great$11.21–$52.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,033.82avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Market size
Okay$211K$211K/yr · 51K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf