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wrapping paper
Launch itA $11.3M/yr market growing +6.2% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$11.3M$11.3M/yr · 18.3M searches
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,278.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.20–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality