62
wormwood
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Price range
Great$9.00–$35.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$573K$573K/yr · 508K searches
Review moat
Okay1,763.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand