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wool insoles
Skip itSoft demand (-63.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,617.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$5.94–$23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 76K searches
Growth
Bad-63.8%90-day search growth — must beat 0% to launch