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wool flannel
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,011.83avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.84–$162.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$111K$111K/yr · 67K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-19.5%90-day search growth — must beat 0% to launch