35
wool and cashmere spray
Skip itSoft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Good$9.85–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,638.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 73K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-54.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand